Google announced that its launching new service called DoubleClick for publishers to help web content creators in their advertising.
Its a one-stop shop for content creators to find advertisers,manage advertising on their sites and manage data to increase ad effectiveness.
DoubleClick for Publishers also includes a new API, which will allow users to create their own Web-based advertising applications and integrate them into the service.
Google’s decision to launch DoubleClick for Publishers is a shot over the bow of start-ups like Rubicon Project that attempt to optimize and sell publisher ads.
